Pitch for the identity of Kunsthalle Wien. Diverse Media (Selection).

The visual identity for Kunsthalle Wien was conceived as an open and flexible system that reflects the institution’s commitment to plurality and discourse. At its core is a strong, distinctive mark designed to remain stable while interacting with a wide range of typographic voices. Rather than enforcing a singular visual language, the identity deliberately accommodates diverse typefaces and media, allowing exhibitions, formats, and curatorial positions to speak in their own registers. This approach supports the idea of multivocality as a central cultural value, positioning the identity not as a fixed style, but as an enabling framework for difference, experimentation, and change.